{"id":857,"date":"2019-12-06T09:30:33","date_gmt":"2019-12-06T14:30:33","guid":{"rendered":"https:\/\/dev-cu-sites.pantheonsite.io\/library\/?page_id=857"},"modified":"2025-04-18T15:55:24","modified_gmt":"2025-04-18T19:55:24","slug":"trademarks","status":"publish","type":"page","link":"https:\/\/sites.clarkson.edu\/library\/research-tools-collections\/guides\/trademarks\/","title":{"rendered":"Trademarks"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What are Trademarks?&nbsp;<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>According to&nbsp;<a href=\"https:\/\/www.copyright.gov\/help\/faq\/faq-general.html\" target=\"_blank\" rel=\"noreferrer noopener\">Copyright.gov<\/a>, trademarks protect words, phrases, symbols, or designs &#8220;identifying the source of the goods or services of one party and distinguishing them from those of others.&#8221;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-advgb-accordions advgb-accordions-551d9555-3ca5-4a82-a9e4-081f0eedf1fb advgb-accordion-wrapper\" data-collapsed=\"true\">\n<div class=\"wp-block-advgb-accordion-item advgb-accordion-item\" style=\"margin-bottom:15px\"><div class=\"advgb-accordion-header\" style=\"background-color:#000;color:#eee;border-style:solid;border-width:1px;border-radius:2px\"><span class=\"advgb-accordion-header-icon\"><svg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path fill=\"none\" d=\"M0,0h24v24H0V0z\"><\/path><path d=\"M12,5.83L15.17,9l1.41-1.41L12,3L7.41,7.59L8.83,9L12,5.83z M12,18.17L8.83,15l-1.41,1.41L12,21l4.59-4.59L15.17,15 L12,18.17z\"><\/path><\/svg><\/span><h4 class=\"advgb-accordion-header-title\" style=\"color:inherit\">Getting a Trademark<\/h4><\/div><div class=\"advgb-accordion-body\" style=\"border-style:solid !important;border-width:1px !important;border-color:undefined !important;border-top:none !important;border-radius:2px !important\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.uspto.gov\/trademarks-getting-started\/trademark-process\" target=\"_blank\" rel=\"noreferrer noopener\">Trademark Process &#8211; U.S. Patent &amp; Trademark Office<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/guides.wsj.com\/small-business\/starting-a-business\/how-to-trademark-a-company-name\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Register a Trademark &#8211; Wall Street Journal<\/a> &#8211; note: requires a Wall Street Journal subscription<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gov.uk\/how-to-register-a-trade-mark\" target=\"_blank\" rel=\"noreferrer noopener\">Apply to Register a Trademark in the United Kingdom<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-advgb-accordions advgb-accordions-5b7c9eb6-d446-4441-b82d-7fb627853e42 advgb-accordion-wrapper\" data-collapsed=\"true\">\n<div class=\"wp-block-advgb-accordion-item advgb-accordion-item\" style=\"margin-bottom:15px\"><div class=\"advgb-accordion-header\" style=\"background-color:#000;color:#eee;border-style:solid;border-width:1px;border-radius:2px\"><span class=\"advgb-accordion-header-icon\"><svg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path fill=\"none\" d=\"M0,0h24v24H0V0z\"><\/path><path d=\"M12,5.83L15.17,9l1.41-1.41L12,3L7.41,7.59L8.83,9L12,5.83z M12,18.17L8.83,15l-1.41,1.41L12,21l4.59-4.59L15.17,15 L12,18.17z\"><\/path><\/svg><\/span><h4 class=\"advgb-accordion-header-title\" style=\"color:inherit\">Trademark Basics<\/h4><\/div><div class=\"advgb-accordion-body\" style=\"border-style:solid !important;border-width:1px !important;border-color:undefined !important;border-top:none !important;border-radius:2px !important\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.inta.org\/resources\/fact-sheets\/\" target=\"_blank\" rel=\"noreferrer noopener\">International Trademark Association &#8211; Trademark Basics<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/cyber.harvard.edu\/metaschool\/fisher\/domain\/tm.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Overview of Trademark Law<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uspto.gov\/trademarks\/search\" target=\"_blank\" rel=\"noreferrer noopener\">Trademark Basics &#8211; U. S. Patent Office<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uspto.gov\/sites\/default\/files\/trademarks\/law\/Trademark_Statutes.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Trademark Law<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uspto.gov\/trademark\/laws-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Trademark Law: Rules of Practice &amp; Federal Statutes<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-advgb-accordions advgb-accordions-cbd72af1-e80c-40bb-9fbd-eb3a77e5f6eb advgb-accordion-wrapper\" data-collapsed=\"true\">\n<div class=\"wp-block-advgb-accordion-item advgb-accordion-item\" style=\"margin-bottom:15px\"><div class=\"advgb-accordion-header\" style=\"background-color:#000;color:#eee;border-style:solid;border-width:1px;border-radius:2px\"><span class=\"advgb-accordion-header-icon\"><svg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path fill=\"none\" d=\"M0,0h24v24H0V0z\"><\/path><path d=\"M12,5.83L15.17,9l1.41-1.41L12,3L7.41,7.59L8.83,9L12,5.83z M12,18.17L8.83,15l-1.41,1.41L12,21l4.59-4.59L15.17,15 L12,18.17z\"><\/path><\/svg><\/span><h4 class=\"advgb-accordion-header-title\" style=\"color:inherit\">Trademark Resources<\/h4><\/div><div class=\"advgb-accordion-body\" style=\"border-style:solid !important;border-width:1px !important;border-color:undefined !important;border-top:none !important;border-radius:2px !important\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.inta.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">International Trademark Association<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uspto.gov\/learning-and-resources\/support-centers\/patent-and-trademark-resource-centers-ptrcs\" target=\"_blank\" rel=\"noreferrer noopener\">Patent &amp; Trademark Resource Centers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trademarkia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trademarkia<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-advgb-accordions advgb-accordions-ce3f5915-f140-429e-8664-73d56e8fb735 advgb-accordion-wrapper\" data-collapsed=\"true\">\n<div class=\"wp-block-advgb-accordion-item advgb-accordion-item\" style=\"margin-bottom:15px\"><div class=\"advgb-accordion-header\" style=\"background-color:#000;color:#eee;border-style:solid;border-width:1px;border-radius:2px\"><span class=\"advgb-accordion-header-icon\"><svg fill=\"#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path fill=\"none\" d=\"M0,0h24v24H0V0z\"><\/path><path d=\"M12,5.83L15.17,9l1.41-1.41L12,3L7.41,7.59L8.83,9L12,5.83z M12,18.17L8.83,15l-1.41,1.41L12,21l4.59-4.59L15.17,15 L12,18.17z\"><\/path><\/svg><\/span><h4 class=\"advgb-accordion-header-title\" style=\"color:inherit\">Finding a Trademark<\/h4><\/div><div class=\"advgb-accordion-body\" style=\"border-style:solid !important;border-width:1px !important;border-color:undefined !important;border-top:none !important;border-radius:2px !important\">\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.wipo.int\/branddb\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Brand Database &#8211; World Intellectual Property Organization<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nolo.com\/legal-encyclopedia\/how-do-trademark-search-29741.html\" target=\"_blank\" rel=\"noreferrer noopener\">How to Do a Trademark Search &#8211; NOLO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uspto.gov\/trademarks-application-process\/search-trademark-database\" target=\"_blank\" rel=\"noreferrer noopener\">Searching Trademarks &#8211; U.S. Patent &amp; Trademark Office<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/tmsearch.uspto.gov\/bin\/gate.exe?f=tess&amp;state=4809:djhgdg.1.1\" target=\"_blank\" rel=\"noreferrer noopener\">Trademark Search Database &#8211; U.S. Patent &amp; Trademark Office<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gov.uk\/search-for-trademark\" target=\"_blank\" rel=\"noreferrer noopener\">United Kingdoms Trademark Search<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trademarks.ipo.gov.uk\/ipo-tmtext\" target=\"_blank\" rel=\"noreferrer noopener\">Search for a Trademark &#8211; Intellectual Property Office<\/a> &#8211; UK site<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Trademarks?&nbsp; According to&nbsp;Copyright.gov, trademarks protect words, phrases, symbols, or designs &#8220;identifying the source of the goods or services of one party and distinguishing them from those of others.&#8221;&nbsp;<\/p>\n","protected":false},"author":56,"featured_media":0,"parent":1195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/right-sidebarpage.php","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-857","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademarks - University Libraries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.clarkson.edu\/library\/research-tools-collections\/guides\/trademarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademarks - University Libraries\" \/>\n<meta property=\"og:description\" content=\"What are Trademarks?&nbsp; 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